Title: 
Niches - The Path to More Profits

Word Count:
1022

Summary:
Hey, as business owners we CAN'T be all things for all customers. 
I mean it would be fantastic if we could, however, you just can't 
meet the needs and wants of everyone, you would run yourself 
ragged trying :


Keywords:
Make Money Online, Work At Home, Make Money, and Home Based Business.    


Article Body:
Hey, as business owners we CAN'T be all things for all customers. 
I mean it would be fantastic if we could, however, you just can't 
meet the needs and wants of everyone, you would run yourself 
ragged trying : 

BUT ... that doesn't mean you throw your hands up in despair and 
give up ;o) Stick with me for a few minutes and we'll go over a 
few ideas that come to mind and see if they get your creative 
juices flowing. 

Firstly, what the heck is a "Niche" anyway?? I mean I am sure 
you have seen the word flying around the Internet and a lot 
more lately. You've seen newsletter articles and email letters 
from some of the top guru's now sprouting "Niche" as the new 
"catch" word of the time. 

The term is NOT NEW. Basically a "niche" is finding a specific 
target market and catering to their specific wants and needs. 

Ummm let me give you an example... 

As a marketing coach/consultant my business is providing a 
service "marketing" to businesses. Now obviously the business 
arena is too general so what I want to do is break it down into 
bite size sectors or smaller target markets. I may want to deal 
specifically to the needs and wants of Dental Offices and decide 
to specialize in Dental Office Marketing. I could take on the legal 
sector and specialize in marketing legal practices. 

Get where I am going here?? 

I can't be all things to all businesses out there, so I break the 
business sector down into target markets and the find the ones 
that I want to specialize in and cater to that group specifically. 

Now, you may be thinking ok, that's good for you being a marketing 
coach, but I am an affiliate for a program...how does "niche 
marketing" affect me? 

Glad you asked ;o) 

When people first come online with the desire to start some 
sort of business they typically go into the "emarketing" niche 
and promote products/services with a marketing theme. It makes 
sense from a marketing point of view, you go where there is demand. 

However, with demand also comes competition and the "online 
marketing" arena is saturated and highly competitive. 

So...what do you do? 

Well, what you need to do is sit and think of markets outside of 
the "online marketing" arena which could also use your products/ 
services and target your messages specifically to them. 

Umm I feel an example coming on here...ah ok, here is one for 
you. 

Lets say you are an affiliate for an autoresponder service. 
Excellent service because you know that anyone who starts 
a business online needs an autoresponder. While that is great, 
what isn't so hot is the fact that you are not the only autoresponder 
service in cyber-land and they too are targeting the same niche 
you are. 

But...the difference between you and them is this article ;o) 

See, we all go for the obvious niche or target market when we 
sign onto an affiliate program. We go after the others just like 
us and market to them. What we fail to do is find the OTHER 
niches or target markets out there that haven't heard of an 
autoresponder and have no idea what it is let alone how much 
time we can save them. 

I am thinking about niches like, oh...perhaps Real Estate Agents. 
A few friends are in the market for a new house. Every week 
they get in the mail (snail mail) the new listing sheets for all 
the houses listed that week. The idea is that they go through 
these sheets and see if any of the houses peak their interest 
and then they are to call their Agent and ask to view them. 

It was an ok system, but imagines how much time and MONEY 
a Real Estate Agent could save if they had an autoresponder 
service? 

All they would have to do is create the new listing templates, 
enter the email address and names of their client base (even 
that is automated) and blast out the new listings once a week, 
or more often if they wanted to. No more printing costs and 
gone are the mailing costs and the time factor you have saved 
them is PRICELESS! 

See the potential here??? 

Are you beginning to get the idea about finding other market 
segments (customers) for your products/services?? 

If you are an affiliate for an autoresponder service you 
could promote autoresponders to Dental Offices. They 
send out appointment reminder cards...imagine the cost 
savings for them if they had an autoresponder service, 
not to mention the time savings of having staff to stick 
labels and post them out?? 

It is just a matter of seeing what they do and how your 
service can save them the time and money. AND...the 
best part about this thinking is that not many take on 
this sort of business stance. 

Now let’s get away from the "online marketing niche" 
for a second and think of other ways of creating 
profit through niches. 

Another thing is to look to your hobbies and interests. 

Lets say you dabble at DJing on the weekends as a 
hobby. With that very hobby you could create profit 
by creating a little niche site geared towards DJing. 
Your site could focus on showing someone how to 
break into the weekend DJ business and provide 
sites that offer good DJ equipment (that you are 
affiliated with of course). 

The idea about NICHE Marketing is that you DON'T 
have to stick within the "Online Marketing" niche. 
You can find a niche based on an affiliate program, 
a hobby or a special interest. 

Some of the top marketers have found other niches 
like; stop smoking, weight loss, online dating, model 
trains, travel, golf and yup even cooking. 

Don't limit yourself to the niche of online marketing. 
Step out and find other market segments that are 
not being served or where there is limited competition 
and build your niches around those. It's like taking a 
path of least resistance and a path to more profits!