Title: 
Birkenstocks & The Customizable Art Of Footwear

Word Count:
399

Summary:
Birkenstocks are a German brand of quality footwear, which is best known for it’s contoured footbed. When most people purchase a new pair of shoes, they expect to have a ‘break-in’ time. This usually lasts for a few days and, at that time, the shoe is pretty comfortable and broken in for everyday wear. The main difference with Birkenstocks is that they approach the ‘break-in’ time much differently. When a pair of Birkenstocks are first purchased, they are more stiff than comm...


Keywords:
birkenstocks


Article Body:
Birkenstocks are a German brand of quality footwear, which is best known for it’s contoured footbed. When most people purchase a new pair of shoes, they expect to have a ‘break-in’ time. This usually lasts for a few days and, at that time, the shoe is pretty comfortable and broken in for everyday wear. The main difference with Birkenstocks is that they approach the ‘break-in’ time much differently. When a pair of Birkenstocks are first purchased, they are more stiff than commercial brand news. After several weeks of wear, the shoe literally molds to the wearer’s foot. This creates an actual customized shoe that is designed around the wearer. Think of your foot as being a candy mold and Birkenstocks as the candy. The Birkenstocks will mold to every detail of your foot to create an exact design, which will fit perfectly everyday.

As is the case with any company, Birkenstocks weren’t always as well known as they are today. In 1897, a man by the name of Konrad Birkenstock developed a theory that would change the world of footwear forever. He believed that if the shape of a shoe were to reflect the exact shape of the foot, improved comfort would be inevitable. Soon after, he designed the first shoe to feature a contoured insole to be used in custom footwear.

Nearly 70 years later while on a trip to Germany, Margot Fraser grew tired of walking and sought relief from her uncomfortable shoes. While at the spa, someone suggested that she try Birkenstocks. In addition to finding immediate comfort, several months after returning home to California, she found that her chronic foot pain had finally ended after years of suffering. Convinced it was the Birkenstocks that relieved her pain, she began importing the German-made footwear into America. This began the Birkenstock Distribution USA, Inc. franchise in California. In 2006, after 40 years of success, Birkenstock celebrates a milestone anniversary after four decades of success in America.

The Birkenstocks footwear line includes footwear for men, women and children. A quality collection of sandals, clogs and other shoes are readily available from the Birkenstocks line. In addition, socks and insoles are available as separate purchases for anyone who wants to experience the true Birkenstocks comfort. With more than 100 employees, 1,800 retail accounts and years of success behind them, Birkenstock USA is poised to continue providing custom footwear for years to come.