Title: Why viral marketing is sooo important! Word Count: 483 Summary: Internet marketing gurus always talk about building your mailing list. Mailing lists are important because it is true that the money is always in the list. Keywords: Viral Marketing, Email Marketing, leverage, list building, marketing, Article Body: Leverage On Other Peoples List Internet marketing gurus always talk about building your mailing list. Mailing lists are important because it is true that the money is always in the list. Most of the time, some Internet marketers will beg other marketers (especially those with a bigger list size) to promote their products, do an ad swap or help them to build their own lists in general. But what if, instead of relying on YOUR OWN LIST, you can LEVERAGE on other peoples list? You see, in Internet marketing, there is always someone who has a bigger list size than you. These people will always want to sell products. If you can create products (such as master resell rights or no restriction private label rights products) and give them the rights to sell YOUR products with YOUR ads in it, you will be getting constant advertising for FREE and people are doing it WILLINGLY for you! After all, when you promote a product to your list, it is still limited in the sense that you can only mail your list once or twice, but having your products being promoted all over the Internet, will take the burden off the lists and give you additional streams of income. The Power Of Exponential Growth Many people neglect the power of viral marketing because they have this misconception that it yields very little at the start. They feel that they would rather promote their products by themselves rather than share the product with other resellers. The same applies with blog posts. (See the chapter on blogs and themes below). Lets do a little math. Would you rather make $100,000 a month or make build a campaign that doubles in revenue starting at $0.01 a day for every next day? 1 ą2 ą4 ą8 ą16 ąą64 ą128 ą256 ą MILLIONS! The power of exponential growth tells us that you will become a millionaire after almost 30 days! (2 to the power of 30!!!) Do you see the power of viral marketing? Whether you are getting one new subscriber a day or one sale a day, you will be able to generate lots of traffic just by viral marketing alone! Now to be realistic, even with the UNLIMITED growth potential on the Internet, there will come a time where there is a saturation point. But it still doesnt dispute the fact that there are millions of customers (and many resellers) that will market for you and expand your efforts FOR YOU! It is always a good idea to build several viral marketing channels. That way, even when your viral campaign starts to slow down (due to saturation), you will still be able to leverage on many channels and build your list or your affiliate commissions. In future articles , i will explore a few tools, both free and paid that will enable you to build several viral campaigns and watch as traffic beats a path to your virtual doorstep!