Title: 
Marketing Systems that Work

Word Count:
1550

Summary:
Most companies do not get enough sales leads. This lead starvation kills salespeople and sales revenues. Some ignore lead generation, some companys rely on partners, some go to trade shows, and others just work on existing customers. And still others have sophisticated systems in place that produce a steady stream of quality leads. Companies that are weak in lead generation are at risk. A competitor can grab market share using smart tactics. Putting a simple, bare bones marketing system in place, that produces fresh leads, is possible. If a business is getting very few sales leads this paper is for you.


Keywords:
manufacturing, distribution, CRM, marketing, sales, leads, sales leads, mortgage leads, crm, customer relationship management, lead management, lead solutions, leads, salesleads, 


Article Body:
Informational Marketing Produces Sales Leads

Plenty of companies have a marketing budget and staff. Leads come in slowly and are not of good quality. One recommendation is to shift to response accountable direct marketing. Accurate data can be gathered from each lead  generation process. A <a href="http://www.turkiyespot.com/dataforceleads.com</a>">lead database</a>, which tracks the lead source and lead process, can report precisely how campaigns are producing. Measuring results is key. When a baseline is gathered and understood, improvements can be sharply applied. Using proven formulas, companies can experience a 100% to 1000% increase in the lead flow  results. This attractive and valuable improvement will take time and can be done without spending more money. Cost per lead will go down actually and qualified opportunities will go up. 
 
Companies that sell many products: distributors, manufacturing representatives, and dealers can err by counting on the partner or principal for leads. One can argue that this is the partner responsibility and one can argue that to be self-sufficient, or very good at lead generation, will only strengthen and provide options to the sales company. Sales companies, resellers, reps, dealers and distributors can quickly develop a “bare bones” lead generation system that is not so much built around your product lines as it is built around the selling company company and the selling companies’s expertise, ability to diagnose and provide a solution using value-added expertise, unique knowledge and special specialties. 
  
Market Information

Leads can be generated by writing articles for trade magazines. This can do two things, first, the company can be established as a thought leader, and second, the author can be positioned as an expert in the field and step over the lable of “salesperson.” Reprints of articles published make terrific leave behinds for prospects and for customers. One of a dozen different repackaging of the article can pull leads in a dozen different ways. 
 
Investigate publications that go to your target prospects and seek out local chapters of organizations that may be looking for interesting information to publish. Often a courteous approach to the editor or chapter head can get you in the door. Press releases about interesting things are picked up by local newspapers. And it is not unusual for a paper to do an article on the “local company” for the Sunday edition. What would the average reader of a periodical find interesting about your business; figure this out and you have the material for an information piece. 
It is important to know that if you get an article published in a trade magazine or in newspapers this will not generate a ton of leads on its own. The real skill is to ALWAYS offer something in the article that gets the reader to go a step further. This is something you should always do. 

Always offer a free report or white paper or How to Guide describing it like this: XYZ Sales Company has just released a free report called “10 Tips To Reduce Maintenance Costs for Power Supply Systems"and it is available FREE for the asking. Just call (555) 123-1234 or email tips@xyzsales.comhttp://www.turkiyespot.com/dataforceCRM.com</a> 
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P.S Our next paper, “Secrets of Google Adwords; How to Turn your Business into a 24/7 Lead Machine,” is ready. To get this paper now, just send a request to info@dataforcecrm.com