Why Build a Website? Word Count: 493 Summary: A website: What is it really? Is it a virtual brochure or a portfolio of your work, or is it a marketing tool to showcase your services or products to customers around the world. A website is undoubtedly one of the most important marketing tools these days. It is the company image, a catalog and a portfolio of the company. With the cut-throat competition and paradigm shift, website is of great significance in the marketing of the business on the World Wide Web. The website is representation of t Keywords: website design,website resources,website design india Article Body: 1.Promotion of a business A website can bring wonders to your business, it can promote your business to millions of customers around the globe. Although marketing being the backbone of business, a website plays a very crucial role in the promotion of the business. It helps the business to transcend the barriers of time and distance. It acts as a brochure and a marketing tool to make your customers aware of your services/products anytime and anywhere in their own convenience. 2.Communicate your message Communication is an integral part of any business success today. Through with the help of a website, you can communicate your message economically and effectively. Whatever be your message is, whether it would be commercial, social or personnel, your website is available to your customers/users 24 hrs a day in order to act upon your message. 3.Communicate with your customers Make your presence felt among your customers whether they are in your town, country or out of continent, a website is an excellent way to provide comprehensive information to your customers about your services or products in a more tranquil and peaceful environment than in a traditional form of an advertisement. Even you can keep in touch with your customers via mailing list, RSS or simply visit your website. 4.Facilitate knowledge-building A website can be outstanding tool to share knowledge among the employees. It can be used as a tool to facilitate knowledge building and share important information knowledge among the employees. It can also be used as forums, where people can exchange questions and answers and can post their queries to get an answer. 5.A sales tool outside the office Your website can act as a sales tool that works 24 hrs 365 days of the year. Whether you are going to announce a press release or planning to introduce new services and products in the market or going to enter in to an alliance with the leading company. The corporate website of your company makes your clients or customers updated with the latest events in your organization thus making them updated with your products and services. 6.Reach an international market If you have decided to enter in to the international market, it will be highly beneficial to launch a websites for that market also. The website will cater to their specific needs and expectations of that particular market. The regional flavor of the website can help to earn loyalty of the customers and make them feel closer to your company, its services and products. 7.Improve Branding The brand can be defined as an emotional bond between a company, products/services and customers. It is a way to set apart your products, service or company from its competitors, and infuse loyalty among customers or clients. The content, style, presentation and tools such as Newsletters and press release allow you to separate from the crowd. It helps to make your visitor feel good about the organization its products and build loyalty.