Conferencing In The Global Marketplace Word Count: 414 Summary: In today's world, every organization wants to be a world player. What this means is that business is developing a worldwide presence. This term was initially reserved for big business in the corporate sector as they had set up factories in various countries. Today, with the Internet being less of the latest invention and more of a global commodity, technology has immensely altered the way of working of business. Even small businesses today can, and should, take advantage of a... Keywords: web conferencing, audio conferencing, web conferencing Article Body: In today's world, every organization wants to be a world player. What this means is that business is developing a worldwide presence. This term was initially reserved for big business in the corporate sector as they had set up factories in various countries. Today, with the Internet being less of the latest invention and more of a global commodity, technology has immensely altered the way of working of business. Even small businesses today can, and should, take advantage of all of the commodities the Internet and technology has to offer in terms of making contact with the world population. One way in which one could get to this point would be by using web and audio conference calling. There are numerous advantages to any business' using this technology in one's everyday business activities. Web and audio conferencing offers an enormous potential as communication tools that will help both big and small businesses achieve their ultimate goals -- save money, and end up with higher profits. Audio conferencing may be a great way to reach out to clients, workers, and people that are not in the same office. This means that you can audio conference with a client that works in an office just a few blocks away, or you can connect with an associate that works on the other side of the globe. Three participants are required for audio conferencing so you can create department meetings, regional conferences, or reach your international directors no matter what the hour, all at the same time through audio conferencing. This is typically accomplished through telephones that contain multiple lines. If your organization uses a lot of audio conferencing, you can work with a PBX (private branch exchange). A PBX will be one exchange that is specially meant for your own office. You can extend your use of technology by looking to the online world and taking advantage of web conferencing. Web conferencing offers a new way of communicating with colleagues and clients who stay in far off places. Web conferencing is great for having discussions with people in real time format through tools such as web cameras and microphones and chat or conference room capabilities. This form of communication also offers the appeal of document transmission and easily displayed information -- and all you need is a computer. The advantages of both audio and web conferencing are numerous. However, their main advantage will be the rise in savings your business will experience. Automatically, your business will become more productive.