Success with Online Loans Companies Word Count: 454 Summary: Shopping for loans online offers a huge marketplace which benefits both loan companies and the public. The competition means that you have access to potentially very attractive interest rates; as well as offering many more choices to those with less than perfect credit. Keywords: loans,online loans,direct loans,payday loans,consolidation loans,car loans Article Body: The massive growth of the internet has meant a win-win situation for both loan companies and the public. Loan companies get access to a huge nationwide market of millions and millions of potential customers; while consumers have a lot more choices. Those choices also mean a lot more competition among the online loans companies, which means the average person may well be able to get a loan at lower interest rates then if they just had local options. The proliferation of online direct loans companies also means that people with less than stellar credit ratings (or even bad credit ratings) have a much greater chance of getting a loan. In fact since many loans for people with perfect credit are handled by their local banks, the internet has attracted many firms who specialize in offering loans to those with less than perfect credit. Debt consolidation loans are a common type of loan offered by online loan companies. They will pay off your existing loan or credit card debts and then you pay them back - but at a lower interest rate than your old debt. It's especially beneficial for people with credit card debt, since those interest rates are so ridiculously high. Payday Loan Companies are also common on the internet. It's good news if you need one, since there's so much competition among the companies competing for your business. Just remember to always pay back a payday loan in full when you get your paycheck; since payday loan fees start to get pretty steep when you renew the loans. Many other direct loans can be had online, such as home equity loans where you borrow money secured by your home; mortgage refinancing loans where you switch mortgages in order to take advantage of lower interest rates; car loans, and various other types of loans. Your best bet is to visit many loans companies sites and request rates for the loan you want. Then simply do a comparison and pick one with a competitive interest rate…preferably a company you have heard of. Otherwise you can just ‘google’ the company name and learn more about each company. Hint – if you search for the the word ‘forums’ as well as the company name when you perform your search, you will see messages posted about the company by everyday people on internet message boards. It’s a good way to get an idea of a company’s reputation. This technique works for anything, actually, not just loans ! I do it every time I make a sizeable purchase, travel, etc. In conclusion, if you take advantage of the huge marketplace provided by the internet, and compare interest rates carefully, you can get great deals with online direct loans.