Title: Third Millennium Debt Reduction Word Count: 512 Summary: As a result of the boom in the market for loans, borrowers are really celebrating. It is no longer a science and an art to secure loans. Loans are no longer playing hard to get. In fact, don't we have to deal with cold calls from loan companies telling us to avail of their latest "exclusive" offer? The deals that they provide may not really be all that exclusive, but the fact is that loan companies are availing of aggressive selling tactics in the world of today. They are no ... Keywords: debt reduction, debt problems, UK personal loan store Article Body: As a result of the boom in the market for loans, borrowers are really celebrating. It is no longer a science and an art to secure loans. Loans are no longer playing hard to get. In fact, don't we have to deal with cold calls from loan companies telling us to avail of their latest "exclusive" offer? The deals that they provide may not really be all that exclusive, but the fact is that loan companies are availing of aggressive selling tactics in the world of today. They are no longer content with playing the wait and watch game where the customers themselves decide that they need a loan. The loan companies of today are doing their best to expand their client base. This may mean placing salesmen at strategic locations, or sending salesmen from door-to-door. Borrowers mean business for the loan provider. Thus, the loan provider is keen to increase their profit potential. And this need not only mean large amounts. Smaller borrowers with smaller needs are not being spared either. Now, this is a great boon for the great chunk of middle class people who require money at various points of time. However, given their limited income, they should take care not to be entrapped by debt. Every one of us is aware of stories of how well-meaning people have fallen into the debt trap that was laid by crafty, greedy moneylenders. However, with the figure of the scheming moneylender being replaced by the stable, impartial banks and financial institutions of today, the idea of being entrapped by debt has decreased in probability. But this should not make us unaware of the risks of availing a loan. Sometimes, our ignorance about the world of personal finance leads us to obtain loans that are a costly proposition. Thus, paying the monthly installment amounts every month turns out to be a daunting task. And, in case certain troubles do occur, as they always do, this financial strain gets exacerbated. However, we should not take this to be a permanent condition. If you are wishing that you could reduce your current debt, stop wishing! With the boom in the world of loans persisting for a while, switching from a more expensive to a less expensive loan could hold the key. In fact, whenever you are looking for a loan, make sure that you shop around extensively before deciding on the best bargain. This may seem like common sense, but it is amazing the number people that just go with the first deal that presents itself. You might be feeling a little overawed at all the jargon that keeps being thrown around. But that should not be any excuse for you to take the easy way out and apply for the first deal you see. Remember, this might seem like the easy route at the outset, but if you do choose a loan that is rather expensive, you would end up paying a lot more than would be necessary. Only by scouring the markets a lot can you come up with the best bargains.