Title: Choosing A Wig - Dispelling The Wig Myths Word Count: 325 Summary: Despite revolutionary changes in the wig industry and in the way wigs look and feel, many misconceptions about wigs persist. Here are a few of the most common myths. MYTH #1: Wigs are hot, itchy and uncomfortable. Not true. Innovations in wig design have resulted in wigs that are lighter and more comfortable than ever before - with many of today's wigs weighing 2 oz. or less. Thinner wefts (fabric to which fibers are sewn) and lighter cap construction allows for greater... Keywords: wigs, store, african american, style, human hair, name brand, guide, myths Article Body: Despite revolutionary changes in the wig industry and in the way wigs look and feel, many misconceptions about wigs persist. Here are a few of the most common myths. MYTH #1: Wigs are hot, itchy and uncomfortable. Not true. Innovations in wig design have resulted in wigs that are lighter and more comfortable than ever before - with many of today's wigs weighing 2 oz. or less. Thinner wefts (fabric to which fibers are sewn) and lighter cap construction allows for greater air circulation. New lightweight wig fiber like WhisperLiteŽ is softer and finer, resulting in an even lighter look and feel. Other wig features provide additional comfort, like velvet bands for added softness. Many wigs are also available in sizes, which ensures that the wig will remain comfortably and securely in place. MYTH #2: Human hair wigs are better because they're more natural. One of the biggest misconceptions about wigs is that 100% human hair wigs will be more natural looking than synthetic wigs. Many women fear that "synthetic" wigs will look synthetic. This is not true! Each type of wig has its own unique benefits. Synthetic wigs come prestyled, and are the easiest to care for. For this reason, synthetic styles are most often recommended by stylists to clients undergoing treatment. Synthetic wigs also offer a variety of comfort features, including non-slip linings, lightweight fiber and multiple sizes for a secure fit. Human hair wigs, while more versatile, are not prestyled and therefore require more work. Unlike synthetic styles, these wigs can be heat-styled. They tend to weigh a bit more, and often require some trimming and customization. MYTH #3: Wigs can cause damage to the scalp and slow natural hair growth. Not true. Wearing a wig will not harm the scalp or inhibit regrowth. Many women choose to wear a wig because it can improve their mood and self-confidence. Other benefits of wig wearing include helping maintain body heat and preventing overexposure of sensitive skin to the elements.