Title: National Survey Takes Fresh Look At A Smelly Situation Word Count: 497 Summary: Along with unconditional love and the joy of having lifelong companionship, a cat brings its owner the undeniable odor from its litter. New and experienced cat owners alike can now breathe a fresh sigh of relief with a fresh new cat litter. Keywords: National Survey Takes Fresh Look At A Smelly Situation Article Body: Along with unconditional love and the joy of having lifelong companionship, a cat brings its owner the undeniable odor from its litter. In fact, according to a national Cat Adoption Trend Survey, two-thirds (64 percent) of all cat owners revealed that they are concerned about litter box odors, and more than half (55 percent) would rather not deal with the litter box at all. New and experienced cat owners alike can now breathe a fresh sigh of relief with new Fresh Step® Scoopable Cat Litter with odor-eliminating carbon. The carbon in this patented formula helps to eliminate odors on contact, so they are neutralized before they leave the box-keeping your home fresher. The Power of Carbon in Cat Litter New Fresh Step® Scoopable Cat Litter uses a patented technology to imbed odor-eliminating carbon directly into the litter granules. Carbon works to eliminate odors on contact by grabbing them and holding them to its surface so the odors don't leave the litter box. Litter Box Basics Experts like Dr. Peter Borchelt of the Animal Behavior Clinic in New York City agree that a clean, fresh-smelling litter box is key to the happiness of a cat. "Cats are incredibly fussy about cleanliness and seek out a fresh, smell-free environment to use," said Dr. Borchelt. Dr. Borchelt offers the following tips for keeping a cat's "loo" clean and fresh so your house stays that way, too: • Cat Box Conundrum-Not sure what style litter box to buy? Some cats prefer closed boxes, while others like the openness of a basic box. Whichever you choose, be sure to fill the litter box with three to four inches of litter. • Privacy, Please-Cats like to have their privacy as much as humans. Place the litter box in a quiet, accessible location that will be comfortable for the cat. Ideal locations are a bathroom or utility room. In a multilevel home, one litter box per level is recommended. • Keep It Clean-If only cats could flush…but alas, they look to you to keep their litter area clean. Remember to scoop out solids at least once a day and dump and clean the litter box once a month (or as necessary). Add more Fresh Step® Scoopable litter to refresh your litter box each time you scoop. Maintain level of litter at three to four inches. • Home Sweet Home-Avoid moving the litter box once your cat has acclimated to its new environment. If you must, move it about an inch every day so as not to confuse the cat. • A Clean Catwalk-To avoid cats tracking litter around the house, place the litter box on a carpet remnant or bathmat. The added texture gives cats a place to clean their paws before prancing around the house. • Litter Lock-Up-Be sure to store litter in a safe place where it won't get wet or knocked over, such as a large resealable rubber container. Leave a plastic cup in the litter so you can easily scoop out the litter for litter box changes.