Title: Viral Buzz Blogs Launches Toothbrush Entrepreneur Word Count: 1053 Summary: Austin entrepreneur, Richard Trocino had a great product idea

Title: Viral Buzz Blogs Launches Toothbrush Entrepreneur Word Count: 1053 Summary: Austin entrepreneur, Richard Trocino had a great product idea. And, like thousands of other innovative inventors with a new product concept, bringing that idea into a marketplace dominated by long established brands with deep links and dominance in the retail outlets is challenging.

In these days of mega corporations and Walmarts, VCs and small business defined by the government in the land of opportunity, one entrepreneur with a grand idea or product may be considered by any... Keywords: business, marketing, internet, viral, blogging, blog, products, branding, startups, entrepreneur Article Body: Austin entrepreneur, Richard Trocino had a great product idea.

And, like thousands of other innovative inventors with a new product concept, bringing that idea into a marketplace dominated by long established brands with deep links and dominance in the retail outlets is challenging. In these days of mega corporations and Walmarts, VCs and small business defined by the government in the land of opportunity, one entrepreneur with a grand idea or product may be considered by any of those groups as irrelevant and insignificant.

Another challenge faced by small businesses in today’s marketplace, like in Trocino’s case, is getting an idea produced and generating sales

Another challenge faced by small businesses in today’s marketplace, like in Trocino’s case, is getting an idea produced and generating sales. In spite of impossible odds, Trocino’s invention sells almost faster today than his factories can produce and distribute all over the world. The established companies that were given the opportunity to brand and produce it, now may be wishing they had not dismissed the popular product so readily.

Not when the blogosphere is broadcasting around the globe faster and with more range than a speeding bullet; comments appearing include; “OHSO gets my nod for the most stylish and futuristic toothbrush/toothpaste contraption on the market today”, “The Coolest Toothbrush Ever”, and “World’s Most Elegant Travel Toothbrush”.

Trocino received micro level funding to get the prototypes built and into limited manufacturing through friends and family after attempts to license the product to both toothpaste and toothbrush companies fell on deaf ears. Similarly, Trocino found his innovation locked out of normal channels of retailing without the benefits of an established proven brand in the marketplace.

Discouraged, but undaunted Trocino abandoned efforts to take the product to market using traditional marketing methods

Discouraged, but undaunted Trocino abandoned efforts to take the product to market using traditional marketing methods. Instead, like entrepreneurs who have met with unexpected success throughout business history he proceeded by seat of the pants and gut instinct. Acting on a hunch, he put it out there exclusively in the world of the internet and ignored the traditional “wisdom” of standard marketing techniques—no phones, faxes, or printed paper junk mail—nothing but net.

A guerrilla marketer does not have the luxury of the corporate behemoths who can afford (since it’s investor’s and stockholders money not their own) to throw 98% of their marketing dollars away on a numbers game in a business model that justifies and covers its inherent wastefulness by overcharging those sold customers the expenses of marketing to everyone else.

Trocino decided to be a “Swamp Fox” marketer, like General Francis Marion who befuddled the British in South Carolina during the Revolutionary war, and break all the rules of modern marketing warfare. Marketing is a form of warfare and many entrepreneurs have discovered the reality of today’s business battlefields.

The corporations and financiers have in today’s market reality stacked the deck against upstart competition by raising the ante into the game of commerce

The corporations and financiers have in today’s market reality stacked the deck against upstart competition by raising the ante into the game of commerce. One unnamed entrepreneurial internet advice columnist estimates the cost of entry to even be considered for funding by an angel or VC group at between $25,000 and $250,000.

That is merely for the development of the business plan, and pre-start up consulting, general expenses and to purchase access to their secretive inner circle. Trocino decided to wander into the unknown swamp of the internet and blogsphere and see what people would do when offered his innovation directly.

Trocino, like most entrepreneurs, is a risk taker, but like most smart business persons likes to reduce risk wherever possible. He knew a good concept poorly executed had little chance of success in the market, so he took his idea to a locally based but internationally known design firm called “Design Edge” and negotiated a co-marketing partnership for assistance in ‘packaging’ his innovation.

Trocino knew that people who travel a lot would naturally respond favorably to the concept of an integrated toothpaste dispensing toothbrush in a self contained case that protects clothing in suitcases as well as keeps things neat and sanitary

Trocino knew that people who travel a lot would naturally respond favorably to the concept of an integrated toothpaste dispensing toothbrush in a self contained case that protects clothing in suitcases as well as keeps things neat and sanitary. With the co-marketing partnership with ‘Design Edge’ the product took on a new personality within a sexy futuristic design that takes the basic utilitarian idea and wraps it in fashionability and elegance.

Then with a few well chosen words, a friend with a good photographic eye and a smattering of html code, Trocino put up a website at http://turkiyespot.com/ http://turkiyespot.com/goohso.com </a> </a> ve birkaç arkadaşını davet etti http://turkiyespot.com/myspace.com </a> Yeni diş fırçalarına bakmak için.MySpace, ürününün sunumu için test alanı ve nihai fırlatma rampası olacaktı.

Şık modern tasarımı ve zarif fotoğrafçılığı ile siber alanda ürettiği vızıltı biraz beklenmedikti.Aslında, patlayıcıydı! Serinlik ve modanın kişisel zevk ve sofistike rozetler haline geldiği blogosfer dinamikleri tarafından yönlendirilen OHSO diş fırçası, kristal buzdan bu yana en havalı şey olarak grafik tasarımcıların kişisel bloglarına ve jet belirleyicilerine hızla yol açtı.Josh Spears, blog yazarının blog yazarı şık ürün, satışlar ve küresel görünürlükten övgüsünü yayınladı.Başka bir yenilikçi ürün olan Apple Computer'ın kurucu ortağı efsanevi Steven Wozniak bile OHSO diş fırçası kullanıcıları ve hayranları arasında sayılıyor.

Bugün ürün, eczanenin zerafeti ve cappuccin yapımcıları ve yönetici oyuncakları arasında, ülkenin dört bir yanındaki Brookstone mağazalarının raflarındaki yüksek moda butiklerinde mevcuttur

Bugün ürün, eczanenin zerafeti ve cappuccin yapımcıları ve yönetici oyuncakları arasında, ülkenin dört bir yanındaki Brookstone mağazalarının raflarındaki yüksek moda butiklerinde mevcuttur.Bloglar, zorlu gezginler için mantıklı, işlevsel, pratik diş fırçasını, 20 $ 'dan az fiyat etiketi olmasına rağmen yüksek statü ve serin sağlayan moda ifadelerine yükseltti.

Bugün piyasa taleplerini karşılamak için daha fazla tasarımla çizgiyi genişleten ışınlama trokino için kötü bir durum değil.OHSO, başarısını, kendi gerilla pazarlamasıyla kurumsal gorilleri yenmek için pantolon yaklaşımının bir koltuğuna borçlu olan bir üründür.Eski MBA stratejilerinin kalça gençlik pazarı üzerinde artan okunan Pazar gazetesinde tam renk düşüşlerinden daha fazla etkisi olmadığı geniş bir keşfedilmemiş siber dünyaya koydu.

Bugün Global Blogsville'deki kişisel basının özgürlüğü, bir mesajla veya OHSO diş fırçası gibi bir ürünle küçük bir ses yönetir.İnsanlar gördüklerini sevdiğinde, bugün her yerde olan arkadaşlarına söylerler.Tıpkı Richard Trocino’nun şık ve iyi tasarlanmış diş fırçası gibi.