Title: A Way to Increase Website Popularity Word Count: 335 Summary: It is always preferable to have a text link rather than a graphic/image link, because in a text link you can use key words as the text on which hyperlink is given (anchor text). In effect you can make your anchor tag keyword rich. Anchor tags text is a very important criterion in search engine ranking matrix. Keywords: seo delhi, seo services delhi, seo services, seo services india, seo india, web promotion services, web promotion india Article Body: Search engine optimization look at not only how many people are linking to you, how important they themselves are but also what they are saying while linking to you. In fact search engine like Google have gone a step ahead. They not only look at the anchor tag but also the text surrounding it. <a href="http://turkiyespot.com/http://turkiyespot.com/e-fuzion.com/search-engine-optimization.html</a></a>">SEO Services Delhi</a> Company (e-fuzion) is essentially they are trying to establish the relevance of that link to your pages content. If anchor tag is so important and more often that not, one cannot control what the world says while linking to you then it is very useful to have internal links speak the language of keywords. This means that it is a good practice to use keywords as the internal linking text. Another important aspect of the internal linking then you should not do it using image map because many of the search engine does not follow image map. Alternative attribute will give the information about the image and where it is going to provide the link. In <a href="http://turkiyespot.com/http://turkiyespot.com/e-fuzion.com/search-engine-optimization.html</a></a>">SEO Services Delhi</a> Company (e-fuzion) you find the internal linking architecture, hierarchal, looping, extensive inter linking, redundant interlinks, broken links, dead links etc. There are three forms of that can be assumed while planning the sites internal linking pattern. In this kind of internal linking all the pages of the website are connected to the home page and home page is individually connected to all the pages of the website, but there is no linking between the pages of the web site. In <a href="http://turkiyespot.com/http://turkiyespot.com/e-fuzion.com/search-engine-optimization.html</a></a>">SEO Services Delhi</a> Company (e-fuzion) looping is kind of internal linking and its home page connected to the primary page and the primary page is connected to the secondary page and this process goes on till the last page is connected to the home page in this way a loop is formed.