Title: 
Google PR Explained

Word Count:
330

Summary:
Many newcomers to SEO mistake Google's PR with Google rankings. This article explains the true meaning of Google PR and how it can be used in Search Engine Optimization.


Keywords:
google,pr, seo, google pr, page rank, seo expert, pagerank


Article Body:
<p>PR is a measure of how ‘important’ a page is (according to Google). For the purpose of this article, I will only discuss PR in the SEO context – what it means and how to use it.</p> <p></p> <p>First things first: PR is not the cause or the result of high rankings.</p> <p></p> <p>PR depends mainly on 2 things: Incoming links and traffic. Some SEOs make the mistake of assuming high rankings come as a result of high PR, when in fact high PR is one natural outcome of high rankings.</p> <p></p> <p style="text-align: center;" align="center">Better SEO = higher rankings = more traffic = Higher PR </p> <p></p> <p>However, the concept behind Google’s PR is crucial when working with External Links (i.e.: incoming) and Internal Links (i.e.: the website’s structure). Every link from A to B is considered as a ‘vote of confidence/credibility’ from A to B. We can use PR as a physical measurement of how this credibility travels from one URL to the next.</p> <p></p> <p>The role of SEO in this case is…</p> <ol style="margin-top: 0cm;" start="1" type="1"> <li>Off-site: to maximise incoming PR by increasing the number of incoming links and the quality of incoming links.</li> <li>On-site: to harness incoming PR so that none of it is wasted (on broken links) and that most of it is channelled to the most important pages of the website (i.e.: the homepage, main category pages)</li> </ol> <p></p> <p>To sum up, PR isn’t a factor in SEO, neither is it a direct result of SEO. But the makings of a high-PR website are very similar to those of a high-ranking website. And because of that, the concept of PR can be used to...</p> <ul style="margin-top: 0cm;" type="disc"> <li>properly apply linking techniques </li> <li>measure the effectiveness of these techniques</li></ul>