Title: Search Engine Placement: An Essential Internet Marketing Technique Word Count: 450 Summary: Research reveals that about 80% of people looking for goods or services on the Internet start by using one of the major search engines There are currently millions of internet users within the U.S. alone and over one billion internet users worldwide. If your web site doesn't have a high search engine placement, those seeking to buy your products won't find them and will turn to your competitors. Keywords: Search engine placement, search engine ranking, search engine visibility, search engine optimization Article Body: Research reveals that about 80% of people looking for goods or services on the Internet start by using one of the major search engines There are currently millions of internet users within the U.S. alone and over one billion internet users worldwide. If your web site doesn't have a high search engine placement, those seeking to buy your products won't find them and will turn to your competitors. Your potential customers are searching for your products and services every day. Is your website appearing at the top of major search engines for your specific key words? Knowing how your customers are searching for your products and services, and being found at the top of Google, Yahoo and MSN for those exact search terms are crucial. Search engine placement is a science of fine-tuning a website using both on-page search engine optimization methods, as well as off-page search engine optimization methods so that a site has higher search engine placement. The Search engine placement techniques are composed of the following: • Analysis of your existing Web pages. • Analysis of keywords compared to various search engine databases. • Optimization or creation of new pages that includes content related to your key phrases. • Submission of your pages to the major search engines. • Monitoring and reporting on your position on each search engine. Every day, web surfers engage in a hunt for information on products and services. Throughout the day, these consumers enter millions queries at major search engines. Web sites that are not optimized tend to get buried in search engine result pages where consumers rarely look. Even if you have a great web site, without a high search engine ranking, few people will ever find it. Optimizing a web site for top search engine ranking increases its chances of appearing at the top of the search engine listings when a user makes a query. Search engine placement can be a very arduous task. It involves long hours of optimizing content, submitting web sites and analyzing search engine rankings. If things go right, your web site may just capture a top spot in the rankings, if things go wrong however, it may drown in a sea full of millions of other web sites. Engaging the services of a reliable optimization company will save you from the above anxiety. If you own an online business and you notice that you are not getting any sales then it might be because your website does not have the right search engine placement. If you are planning on making some extra cash make sure that your website is fully optimized so that people can find you on search engines. You will be pleased for having worked on this one!