Title: Why Google Sitemaps is a Win-Win Situation for Webmasters Word Count: 516 Summary: The process of informing search engines about new pages in your website or about new websites in your care can be quite a time consuming task. Keywords: Google Sitemaps, broken links Article Body: The process of informing search engines about new pages in your website or about new websites in your care can be quite a time consuming task. The submissions process is just way too much trouble for its own good that even the search engines have realized that it is a path not worth pursuing and completely stopped using this method a long time ago. There have been many innovations presented since then as a way of simplifying the submission process and eliminate most of the drudgery that has been associated with this task. With the development Google Sitemaps, the process has indeed been a big help to many webmasters and business owners. In fact, many people contend that Google Sitemaps is probably the most important development on the internet since the RSS, blogs and ping. RSS, blog and ping had actually been used by webmasters as tools in informing search engines about new additions to their websites even though this function was not the primary purpose of the aforementioned innovations. Of course, Google Sitemaps is so much faster and easier to use compared to the said systems and this is the reason why it has risen in popularity and is now acknowledged as the most effective way of updating a website to search engines. In fact, this new innovation of using sitemaps for the search engine submission process has become a very vital part of operating a website and a webmaster can ignore it at his own risk. There may still be some sceptics who may still not believe that a sitemap method of submitting new web pages or new content to a website is very effective. One reason why using the sitemap method like Google Sitemaps is that the technology was developed from the ground up with solely one primary goal, which is to alert and direct the Google search engine spiders to the web pages that you have specified. All the other methods are considered as indirect and submissions to search engines are not their primary purpose either. Clearly, using Google sitemaps provides a win-win situation for webmasters and online business owners. First, Google sitemaps limits the huge waste of the resources needed to crawl web site that have not changed. The technology allows webmasters to inform Google which pages have changed or if there are new content added to a website and then direct Google’s spiders directly to those pertinent pages. Google Sitemaps also radically speeds up the process of discovery and addition of pages to Google’s web site index. This can only be achieved if you use the technology and nothing else. Google Sitemaps offers a level of usability that is different from conventional sitemaps because it offers a directory of all the web pages in the web site that the webmaster or online business owner wants the search engine to visit. Without the assistance of sitemaps like Google’s, it may become hard for a web page to be found by the search engine crawlers. There is even a chance that the page may not be found at all.