Title: Asset And Your Business Word Count: 554 Summary: In order to win over any potential investors for funding your business you have to impress them with your business acumen and not try to dazzle them with exaggerated information. In most instances for every goal you present their response is going to be asking how you are going to achieve that step. This will continue through every step of the process until they are satisfied that your business proposal is sound and that you can meet the goals established. Meanwhile, keepi... Keywords: Article Body: In order to win over any potential investors for funding your business you have to impress them with your business acumen and not try to dazzle them with exaggerated information. In most instances for every goal you present their response is going to be asking how you are going to achieve that step. This will continue through every step of the process until they are satisfied that your business proposal is sound and that you can meet the goals established. Meanwhile, keeping track of your physical assets such as your inventory and equipment is likewise important for you to sustain effective and efficient business operations. You should note that it is sometimes required for you to conduct a physical inventory just to make sure that everything is in place. In addition, you should realize that all assets that have a value can be considered as a physical asset. For example, you might already know that the machinery you use for production is an essential asset for your company. But it is also important to remember that even the chair you are sitting on in the office is considered to be an asset therefore you need to include it in your list of asset and liability also. Keeping track of your assets will likewise enable you to keep an accurate record of the real status of your business. In the long run, proper asset management will enable your business to grow and expand without any problems because you know your real capacity to meet the needs of the marketplace. Even minor assets that you normally ignore should be recorded. Asset management should definitely be taken seriously as this is part of managing a successful business that is ready for the future. Your attitude will also be a key to unlocking investment funds. If you walk into a meeting with potential investors with a negative attitude, chances are their response will match your attitude. Showing enthusiasm for the product or service will indicate to the investors that you believe in your product and are willing to stake your future on the future of the company you are trying to create. By targeting a specific group of people your marketing dollar is spent wisely. You are not wasting money on marketing to people who have no desire in your products. A well thought out and planned direct mail marketing campaign can bring in many buyers. You can test market without spending a lot of money and you have more control over how much you market spending as little or as much as you need to. Direct marketing allows you to develop a distinct personality for your business. It can be used to help enhance the image of your business, to give your clients and customers much needed information about your company, and to help persuade them to order from you. Keeping yourself on a budget is about self-control. It’s fighting the urge to buy what is not needed. If you have a difficult time curbing your shopping habit, keep a friend or relative with you on shopping outings. Someone you can trust to steer you away from temptation. As long as you lower the temptation for purchases, make a list and stick to necessary isles you will prevent yourself from loosing track of your budget needs.