Title: Crm Is More Than A Technology Initiative Word Count: 558 Summary: If you are going to win a race then you need to start with a strategy. The same rules apply whether you are running a marathon or running a company. In today’s world of business if you want to win the race then your strategy should include Customer Relations Management software. CRM is much more than a technology initiative. In almost any business cultivating customer loyalty will equate to a boost in revenues and in the challenging economic environment we work in these da... Keywords: Article Body: If you are going to win a race then you need to start with a strategy. The same rules apply whether you are running a marathon or running a company. In today’s world of business if you want to win the race then your strategy should include Customer Relations Management software. CRM is much more than a technology initiative. In almost any business cultivating customer loyalty will equate to a boost in revenues and in the challenging economic environment we work in these days everything that can be done to get the edge over your competition should be taken advantage of. The CRM techniques that used to be the head of the track are no longer with the increased competition. Fore example Microsoft Dynamics CRM software are superior to many of the packages on the market. Today’s market is tough and keeping the revenue flowing can be even tougher. One way to ensure you maintain your revenue and increase it is to build customer loyalty. I know what you’re thinking – customer service what the heck is that? How often do we get stuck on a phone pressing number after number to finally get a voice on the phone who knows nothing about you as a customer or your request. Believe me when I tell you that the company that get’s on the customer service and loyalty bandwagon is going to reap the benefits. Choosing the appropriate CRM software is a great place to start. Now you can keep track of your customers and their needs from before they actually make a purchase, right through until they are a customer and then with after service to keep that customer and continue offering that customer product and services. Increased repeat business means increased revenue. These days it seems that there is too much concentration on the technology and not enough on the human aspect. It seems we are all so enthralled with what technology can do for us that we forget that the human equation is still essential to any successful business. The smart business plan is going to incorporate the human force with the technological force and be the winner especially if that combination includes Microsoft Dynamic CRM Software. There are plenty of CRM software packages on the market but Microsoft offers some advantages over others. With Microsoft Dynamics CRM things suddenly become crystal clear from beginning to end. You’ll be providing customer care like you never dreamed and your customers will be coming back for more. Here’s a package that makes sure there’s no confusion. It’s seamless right off the line tracking your customer purchases, wants, and preferences so that no matter who takes the next call that will impress even the toughest customer with everything right in front of them. Microsoft Dynamics CRM can take care of the simplest sales but it can also take care of the most complex sales processes. And just as seamlessly the most complex tasks so you certainly don’t have to worry about dropping the ball. Microsoft CRM Software is extremely flexible because it is so configurable that you can make it work the way your business does, and it’s affordable too so you’ve simply got nothing to loose and a whole lot to gain when you invest in this software.