Title: Deployment Of The Search Engine Optimization Word Count: 416 Summary: Every day, more and more sites are striving to optimize their rankings in search engines. As the Internet marketing business is a highly competitive one, the business professionals have to equip with the proper knowledge and the tools to make your site stand out above the rest. Presently, for most of the internet surfers Search engine is no more an unidentified phrase. Search engines are the most convenient and the easiest tool for retrieving information from the World Wid... Keywords: Business Advice, Online Business Advertising, Internet Marketing, Search Engine Optimization, Online Article Body: Every day, more and more sites are striving to optimize their rankings in search engines. As the Internet marketing business is a highly competitive one, the business professionals have to equip with the proper knowledge and the tools to make your site stand out above the rest. Presently, for most of the internet surfers Search engine is no more an unidentified phrase. Search engines are the most convenient and the easiest tool for retrieving information from the World Wide Web. Nearly every internet users take search engines as their primary source of searching information. Search engine index consists, millions of web pages containing a wide-range of subject matters and encompassing numerous advanced search criterion. Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is an indicator of a sites success in Search Engine Optimization. You will get a higher ratio of being clicked on when you rank high in the search engines. The more traffic for your site, the more business and income it will produce. While internet marketing Service reveals, SEO is utilizing tools and methods in making the webmasters’ site top ranking in the results of search engines. Getting indexed in the first page and better yet in the top half of the page will ensure that the site will generate public awareness of the webmaster site's existence and subsequently generate more traffic that could lead to potential income and business. The basic rules of how SEO is applied to a website can be broken down into two parts. One of them is the online activities. In which the webmasters should take care of the HTML tags, titles content, and keyword density in the web page content. The web master should imply that the internal link for navigating the various other pages of the website. Reciprocal link buildings, linking with the other websites for the affiliated marketing are considered to be offline work for the web master to promote his web site. Most of the time people fall in dilemma with the Search Engine Optimization and the online directory submission services. In the organic search result, Search engine result page drive the traffic to the website. On the other hand the organic directories have been dealing with the same thing. The traffic generation rate is bit lesser than that of the Search Engine like the Google, Yahoo and MSN do for the web masters.