Title: Ethics In SEO Word Count: 439 Summary: In every kind of business, credibility matters. Company credibility has become a focus of business principles. It must be a priority because customer loyalty and the company’s image depends upon it. In every first-world country, there is some sort of standard that sets ethical standards for businesses. Search engine optimization companies, or SEO, are concerned with maintaining their integrity. Companies find it easier to attract customers if the companies are able to upho... Keywords: Article Body: In every kind of business, credibility matters. Company credibility has become a focus of business principles. It must be a priority because customer loyalty and the company’s image depends upon it. In every first-world country, there is some sort of standard that sets ethical standards for businesses. Search engine optimization companies, or SEO, are concerned with maintaining their integrity. Companies find it easier to attract customers if the companies are able to uphold a positive image. Doing so would also ensure a good profit, as more subscribers corresponds to better bottom lines. The type of people the company employs reflect the totality of the company's management. The caliber of employees also demonstrates how the staff is motivated and disciplined. The management style can be a factor for subscribers deciding whether to do business with a particular company. In SEO, there are several methods to preserve credibility. * Always appear polite and friendly toward the customers. Disregard any internal or personal problems so that the interests of the subscribers are not ignored. Customers will go elsewhere if their best interests are overlooked in favor of employees’ personal issues, so retain a positive attitude with them at all times. * Do not complicate small concerns. Little problems tend to arise in running a business and it is better to discuss them immediately before they grow into larger, more difficult problems. * Internal company problems must be handled within the company. Try to avoid circumstances that will make the problem worse. Matters that address internal concerns must not reach the other companies’ offices. Rival companies could use another company’s internals problems to their advantage and destroy its public image. * Hire a trustworthy staff. Usually, disorder and conflict within the company flourish as a result of miscommunication. Try to hire applicants with positive attitudes and seek to ensure a good company morale. Although the role of the employees in SEO will consist mostly of computer work, morale is still very important because the work involves transactions within and outside the offices. Some of the most infamous unethical practices in search engine optimization are cloaking, doorway pages, covert links and, occasionally, hidden text. Search engines have forbidden these unscrupulous SEO practices. Be aware of the search engines’ rules, because being caught breaking the rules can result in a site’s ban. Unfortunately, once an SEO site is banned the rankings are lost as well as any money invested. To avoid losing potential profits, conduct business honestly and ethically. The company’s entire management strategy affects its ethical standards. The managers’ and staff’s individual personalities are not important, but instead their morale in the workplace.