Title: 
Internet Advertising: The Greatness Of Banners

Word Count:
511

Summary:
Banners are probably the most common form of advertising on the Internet today. The reason behind this has to do with their randomness and prevalence throughout the cyber highway. Banners are not intended for target audiences; instead, these flashing, animated, sound-generating eye-catchers are intended to simply throw the message out there in an endless array of locations for everyone—professionals and public—to see. In this way, the company that is advertising becomes known...


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Article Body:
Banners are probably the most common form of advertising on the Internet today. The reason behind this has to do with their randomness and prevalence throughout the cyber highway. Banners are not intended for target audiences; instead, these flashing, animated, sound-generating eye-catchers are intended to simply throw the message out there in an endless array of locations for everyone—professionals and public—to see. In this way, the company that is advertising becomes known instantaneously, which is the purpose.

The banner may very well be the prelude to sucessfully target networking. When the banners provide a vast acknowledgement of a business’ existence, networking becomes easier and more successful because a wider variety of other business owners will have become more familiar with those who have previously launched the banner. The banner, then, is a form of dynamic introduction for new business ventures and a constant affirmation of already existing ones. All types of businesses use banners due to their “in-your-face” nature and the company recognition they provide during short-term and over long-term periods.

Banners are initiated through particular HTML or PHP hyperlink coding. The more elaborate ones, however, are launched through specialized software like Flash® and Java®, both of which are designed for extreme animation, video and audio presentations, some of which are unrestricted by Windows® framing, such as the Adobe™ logo which is activated everytime a PDF file opens. Some banners feature only color stills with lettering, while others include motion and sound. That’s the great thing about banners: they can be constructed to show anything, and they are growing more and more sophicated all the time.

Among the more popular banners circulating the Internet, many represent the more well-known companies that have been around for a while. This suggests that the larger businesses tend to employ such technical and dynamic means of advertising. Cost isn’t low, and it continues to rise. This includes: software, design and development, and sponsorship with other businesses who offer space on their sites to feature the banners. Pricing varies, but it is usually beyond the budget range of the typical small business. Therefore, the banner not only advertises the company and its particular marketing pitch, it also boasts its success.

There is also the constancy of the banner. Unlike, say, television commercials, this mode of advertising can run on and on, non-stop, day and night. Because of this, in conjunction with their prevalence throughout the Internet, business owners need not ever fear that their banner ads will be going unnoticed. Ongoing advertising is sure to incessantly increase traffic, keep the inflow steady, and promote current development in the businesses the banners represent.

In the end, banners are, due to their countless advantages, the best form of advertising for online business. As a matter of fact, their impact in their effects and efforts make their employment just short of a necessity to ensure success. New online business owners who aren’t sure how to introduce their ventures would be served best to use banners, which are flexibly ideal, despite their potentially high costs.