Title: Internet And Business Online – A Step Toward Independence Word Count: 509 Summary: The diversification found among many businesses is having an effect on the public at large and the result is entrepreneurial diversification. General stores of a bygone era have been replaced with general stores of a super-sized variety. Stores the size of football fields (and sometimes bigger) are in line to furnish you with virtually everything you can imagine – all under the comfort of one roof. Within one store you might find a car repair department, lawn and garden... Keywords: business,internet business,ecommerce,online business,online store,selling online,sell online Article Body: The diversification found among many businesses is having an effect on the public at large and the result is entrepreneurial diversification. General stores of a bygone era have been replaced with general stores of a super-sized variety. Stores the size of football fields (and sometimes bigger) are in line to furnish you with virtually everything you can imagine – all under the comfort of one roof. Within one store you might find a car repair department, lawn and garden, one or more eating choices, eye care, photography shop, hair stylist department and the list goes on. You can buy new floor mats for your vehicle along with a carton of milk. You can purchase slippers and a new TV. Retail has managed extreme diversification and the success of these stores may be having a profound impact on individuals wondering if the same principles could be applied to the advancements of personal wealth management. This desire expresses itself in a number of ways not the least of which is affiliate marketing sites that allow an individual to gain revenue from embedded links in a dedicate affiliate site. This is a hands-free and low-cost way to explore the potential of residual income. This diversification can also be seen in a reseller of product scenario. Essentially this type of site would be dedicated to the idea of being an online distributor for a popular product. This scenario may not be much different than an affiliate revenue site except that the site owner works at both the purchase and distribution of product instead of simply sending an individual to another site while earning a commission. This concept has both additional potential risk and reward. Diversification can also be seen in those who develop a small online business that co-exists with a traditional fulltime job. These types of businesses are becoming more common because they can allow a potentially healthier revenue stream without respect to location. It allows those who like the security of a traditional job the opportunity to develop their own business interest that does not compete with their regular employer because the online business caters to a global market. There may come a time when one or a combination of multiple diversified online businesses can prove strong enough to allow an individual to make a break from a traditional job to concentrate more fully on an Internet business. Certainly there are some individuals that make a clean break from their traditional jobs in favor of a sink or swim scenario in online business, but many businesses are the natural outgrowth of a business that grew up under the part time care of an Internet business owner. Online business owners are often diversified with multiple websites that carry different products and are cross promoted through banner advertising and links throughout the chain of personal business websites. The approach of a fairly safe affiliate revenue site using web-building software can be a positive first step toward the diversification in business that can lead to a step away from 9-5 and a step toward entrepreneurial independence.