Title: Is Pay Per Click As Good As They Say It Is? Word Count: 490 Summary: How effective a Pay-Per-Click Advertising campaign will be depends upon the products or services you have to offer and how well you promote your website. This type of advertising involves selecting a Pay-per-Click advertising company and setting a pre-determined amount of money aside for your advertising campaign. You only pay when someone clicks into your site. You set the amount you wish to spend, which is good if you have a limited advertising budget. In order for P... Keywords: Article Body: How effective a Pay-Per-Click Advertising campaign will be depends upon the products or services you have to offer and how well you promote your website. This type of advertising involves selecting a Pay-per-Click advertising company and setting a pre-determined amount of money aside for your advertising campaign. You only pay when someone clicks into your site. You set the amount you wish to spend, which is good if you have a limited advertising budget. In order for Pay-per-Click advertising to work, you must make sure that the websites your PPC company choose to use are visible enough for the advertising to be worthwhile. Doing this means choosing the right sites where people may be looking for the type of products and services that you are selling. For example, if you sell women's sportswear, it is not likely to be beneficial for you to post your PPC links on a site that sells car parts. On the other hand, it can be effective to post it on a site that sells music, fragrances, or even menswear since many people are looking for a quick way to find clothing for all members of the family. You have to make sure you understand the advertising policies of the company you choose because if you choose a company that allows you to set your own price for each click, it's also possible that your ad will appear on more sites if you are willing to pay more for the service. You want to make sure that you have control over the types of sites where your advertisement will appear. You want to be choosy so that you don't allow your ad to show on sites where people might just click through to see what you have to offer. It's important to target those who are interested and ready to buy, even if it may not be the same day. Before you choose Pay-per-Click advertising, talk to other people you know who have used it to get a feel for the right company to use. Do your own research as well, reading their websites and what they offer in return for placing your advertising on other websites. Find out as much information as you can before you make a decision about using this type of advertising. Like any other type of advertising, you must keep in mind that certain types of advertising work better than others, and PPC works better in some industries than others. Before you make a long-term commitment, you may want to try it and see how well it works for you. Use tracking links if possible to determine if your PPC advertising campaign has a good conversion ratio. Always remember, if you MAKE more money than you SPEND your advertising is worthwhile. Once you get the hang of PPC advertising and determine the best places to use this type of advertising, you could end up enjoying a tremendous boost in sales.