Title: 
Marketing For Web Sites

Word Count:
1074

Summary:
To maintain an Internet site and to develop its marketing are not easy matters to achieve, particularly for those which have little or not experiment. The rules of the SEO evolve/move constantly, so much so that even the experts on the matter are in perfect disagreement on the various points to optimize a site. It is partly due to the search engines themselves. 

Principal search engines as Google constantly try to make sure that the sites positioned in the first results of...


Keywords:



Article Body:
To maintain an Internet site and to develop its marketing are not easy matters to achieve, particularly for those which have little or not experiment. The rules of the SEO evolve/move constantly, so much so that even the experts on the matter are in perfect disagreement on the various points to optimize a site. It is partly due to the search engines themselves. 

Principal search engines as Google constantly try to make sure that the sites positioned in the first results offer the information or the service adapted to research of the users. However, the webmasters which seek easy money while proposing sites of bad quality always find new means of beating the search engines to their own play. 

For this reason, the search engines regularly change the methods which they employ to determine the relevance and the importance of your site. Evolution of the search engines The first measurement that should take to you is to make sure that your site transforms your visitors into “customers”. The contents must be optimized so that the robots of indexing and the visitors consider that your site is “useful”. It was a time when the effective optimization of a site consisted in filling the contents of the pages of key words, and this, as much as possible. 

It resulted a good positioning from it but also anger from the visitors who did not find their account there. Today, this technique is shown finger and is penalized and regarded as SPAM by all the principal search engines. Evolution and improvement of the algorithms The search engines employ specific algorithms to determine the relevance of your Internet site. Calculations starting from these algorithms determine where your pages will appear in the pages of results of the engines. 

In order to prevent the not very scrupulous webmasters guessing and from making sure that their pages are always up to date in the lists, the principal search engines put regularly up to date their algorithms. The recent advanced ones The result of some of the most recent changes was to minimize the sites especially optimized for the search engines to the profit of the sites which give true information to the Net surfers. 

They are not only changes, but a true transformation and evolution of the algorithms which become more precise and more “intelligent”. While the use of the key words based on the suitable subject is still important, it is also important to make sure that the visitors are your principal priority. The optimization of the key words The optimization of the key words is supervised now more and more. 

The sites which too often include key words are regarded as SP@M