Title: Three Seo Personalities You Should Know Word Count: 303 Summary: Daron Babin-Daron is the CEO of Webmaster Radio. Daron has been teaching and lecturing on search engine optimization since 1997. Daron got his start in television by working for NBC, but eventually found his way into the world of search engine marketing and optimization. His goal from the very beginning has been to create tools that benefit the community. According to an interview with the Online Marketing Blog, Daron is currently developing a pod cast search engine. He also ... Keywords: search engine optimization Article Body: Daron Babin-Daron is the CEO of Webmaster Radio. Daron has been teaching and lecturing on search engine optimization since 1997. Daron got his start in television by working for NBC, but eventually found his way into the world of search engine marketing and optimization. His goal from the very beginning has been to create tools that benefit the community. According to an interview with the Online Marketing Blog, Daron is currently developing a pod cast search engine. He also mentions that Yahoo is his favorite search engine, while Google comes in second on his list. Matt Cutts-Matt Cutts is a software engineer for Google. He began working for Google in January 2000, and is currently the head of Google’s Webspam team. Thanks to the popularity of his blog, Matt Cutts has become a celebrity within the search engine optimization community. With an Alexa ranking of 1,262 (at the time of writing), Matt’s blog is one of the busiest on the internet. Because Matt has become the unofficial ambassador/liason between Google and the search engine optimization community, he frequently attends search and web master conferences. No matter where he goes during these conferences, it is guaranteed that he will have a flock of SEOs following and watching his every move. Rand Fishkin-Rand Fishkin is the owner of SEOmoz. SEOmoz specializes in providing companies around the world with search engine optimization services. SEOmoz is currently made up of nine different people, including Rebecca Kelley and Si Fishkin. At the end of 2006, Rand and SEOmoz made the decision to release their financial statements for the past year. According to these statements (which were only rough estimates), SEOmoz earned a total of $600,000 during 2006. At the end of the year, they had $64,000 in the bank. Only a year early, they had less than $4,000 in saved in the bank.