Title: Traffic Exchange Programs - Adapt For Success Word Count: 519 Summary: Is surfing for hits a waste of your time? Is spending money as a Pro member of any traffic exchange program ever worth its monthly fee? If you are using a hit exchange program and are starting to wonder if you are heading in the wrong direction, then the following information may allow you to adapt your marketing strategy to fully utilize the power of traffic exchanges and find greater success. Lack of “targeted traffic” is the most common complaint heard about hit exchang... Keywords: Traffic Exchange, Hit Exchange, Surf for Hits Article Body: Is surfing for hits a waste of your time? Is spending money as a Pro member of any traffic exchange program ever worth its monthly fee? If you are using a hit exchange program and are starting to wonder if you are heading in the wrong direction, then the following information may allow you to adapt your marketing strategy to fully utilize the power of traffic exchanges and find greater success. Lack of “targeted traffic” is the most common complaint heard about hit exchange programs. It is said that many hit surfers are not paying attention to other offers, but merely “clicking’ for more credits. What is the easiest way to conquer this problem? Generate your own targeted traffic by engaging the surfer directly! Develop a simple, yet effective landing page that catches the surfer’s attention and clearly spells out your message. The faster the page loads, the less clutter and external pages, the more likely you are to make a conversion. Not making any sales? Use this time to capture their name, not their credit card. Most Internet users are not comfortable buying a product the first time they see the offer online. Add to the fact that you have 30 seconds or less to convince them they should buy your product and it is pretty far fetched to think you will make a lot of direct sales. Gathering contact information to use in a follow up message series is the most effective use of your time in front of the surfer. Capturing leads allows you to not only promote to them on an ongoing basis but builds the trust you need to make the sale as well. Wasting too much time? Earning credits can be time consuming, but it is ultimately what makes the process effective. Break up your surfing into smaller portions. Keep one browser window open and whenever you get a minute or two, surf a few pages. It will keep earning hits from becoming monotonous and frustrating. Supplementing your surfing with a paid or Pro membership also allows you more freedom to break up the process simply because you do not need to worry about running out of credits. Offering a Replicated Website? Many hit programs members are promoting a site that replicates for each new member. Because there is no option to change the website and the competition is far greater due to sheer numbers of the same promotion, many get frustrated by their lack of success. My suggestion is to try one of the many smaller hit exchange programs available. If you break away from the few widely known traffic exchanges and enter new territory, you may find a wider variety of promotions and greater success of your website converting leads. Free traffic can be a very ineffective method of Internet marketing if you are approaching it incorrectly. Adapting your marketing strategies to target the audience is very easy to implement will allow you to see improvement in your lead conversions and future sales. Take the time today to implement these procedures and discover the true profit potential in traffic exchange programs.