Title: Why Video Teleconferencing Is Gaining Popularity Word Count: 478 Summary: Video teleconferencing, a mode of communicating with several persons at the same time, also offers the feature to see the participants and provides means for a face-to-face communication. This method of conducting virtual meetings is most popular among all corporate and distance education institutions for various purposes, including, sales meeting, providing instructions, teaching of lessons, and conducting seminars, etc. There are a number of reasons behind its rising popula... Keywords: Video teleconferencing, conference calling. conference calls, conference call services Article Body: Video teleconferencing, a mode of communicating with several persons at the same time, also offers the feature to see the participants and provides means for a face-to-face communication. This method of conducting virtual meetings is most popular among all corporate and distance education institutions for various purposes, including, sales meeting, providing instructions, teaching of lessons, and conducting seminars, etc. There are a number of reasons behind its rising popularity in the market, and once the company begins to use its features, they immediately realize the benefits that it lends to the user. Video teleconferencing facilitates the host to conduct multiple meetings in a day. These teleconferencing services are not longer in process and can be easily arranged without any prior reservations or intimation, and the conference host can conduct more than one meeting in a day for various purposes. There is no travel or hotel accommodation expenses needed in video teleconferencing, as the distance is covered with a TV set and a camera by which the participants can communicate with each other. All this result in a big cost cut, and the fatigue levels of participants is also reduced. Video teleconferencing services are available without any complexity, as the equipments are simple, and the participants are easily connected to each other—there is nothing confusing while using the technology, and you do not need great amount of training to conduct meetings using video teleconferencing. The teleconferencing service providers are fully responsible for providing an uninterrupted connectivity for participants to enable them communicate with each other effectively. The popularity and usage of video teleconferencing is increasing day-by-day, as it can be used for multifarious activities, like, business meetings, training purposes, educational institutions, security, and surveillance, etc. So, the technology used behind video teleconferencing is not limited to business use only, and can be used in other areas also. Like audio conferences, video teleconferencing can also be recorded for future playback options. The feature is most beneficial for the training or educational purposes, because these requires repeated presentations on the same topics for different people. The feature reduces the cost involved that can be many times if the company has to conduct the seminars for different set of people on different occasions. Video teleconferencing can also be used by management people for getting information from different people in the organization, in the form of presentations. All this is possible irrespective of the locations of the reporting people. This in turn, results in increase in the productivity of the business, as the time is used of some productive tasks, which otherwise will be wasted in traveling from one location to another. Video teleconferencing provides, as we can gauge from the aforementioned benefits, one of the best method of communicating and providing presentations within the business or outside. Its proper use can benefit the organizations in a great way, financially and technically!