Title: Google Is Much More Than A Search Engine Word Count: 1019 Summary: We all know that Google is the dominant search engine, and controls a large percentage of online advertising

Title: Google Is Much More Than A Search Engine Word Count: 1019 Summary: We all know that Google is the dominant search engine, and controls a large percentage of online advertising. But many of us -- even regular Google users -- are not aware of some of Google's other services. Most of them are presented as new ways of listing and categorizing the universe.

However, consistent with Google's new status as a profit-first public corporation, what lies at the root of most of Google's expanding ventures is the need to become less dependent on conte... Keywords: Google, Froogle, Google Local, Google Video Article Body: We all know that Google is the dominant search engine, and controls a large percentage of online advertising.

But many of us -- even regular Google users -- are not aware of some of Google's other services. Most of them are presented as new ways of listing and categorizing the universe. However, consistent with Google's new status as a profit-first public corporation, what lies at the root of most of Google's expanding ventures is the need to become less dependent on context-based advertising revenue.

In other words, the people at Google are desparately looking for new ways of making money

In other words, the people at Google are desparately looking for new ways of making money. **Froogle still looking for a mission in life Google's product search and comparison tool called Froogle, was launched in December 2002. It was developed in an attempt to cash in on the obvious market for online shopping that major sites like eBay and Amazon had so successfully exploited.

Unlike alternatives like eBay, Froogle lists products for free, and it has no integrated purchase capability. You just look for products by product name or description and are presented with a list of products with links to sites where they are available. Product information gets into Froogle in one of two ways, according to the Froogle instructions.

It can be submitted electronically by merchants, and will then be included in the database. Second, in the course of spidering the web Google's spidering software "automatically identifies webpages that offer products for sale". These are then included in the Froogle database as well.

What Google wants is to make Froogle a product search tool of choice, and open up various monetization opportunities

What Google wants is to make Froogle a product search tool of choice, and open up various monetization opportunities. The obvious ones are embedded advertising and paid listings, but others include direct sales possibilities on the eBay model. After more than three years Froogle is still called a "beta" suggesting that Google still has no definite plans for it.

The latest development was to add "local shopping" information to the listings giving Froogle potential to become an online yellow pages. **Google Local integrates maps, local product search Everybody agrees that local search is going to be very big in the next couple of years. Say you're looking for a place to buy an digital camera in a particular city.

Just do a search for "digital camera in MyTown", and Google Local will give you a detailed street map of the area along with stores that carry the product, and locations indicated on the map. Since products are indexed by keyword, you can search for virtually anything, rather than being restricted to the categories pre-defined by a service like the yellow pages.

Also unlike the yellow pages, Google Local includes all stores they have a listing for, not just paying advertisers

Also unlike the yellow pages, Google Local includes all stores they have a listing for, not just paying advertisers. Local gives you a map with locations, plus listings with links direct to the stores. The potential for this resource seems awesome.

Plus Google Local has integrated a very slick map utility that arguably looks better (simpler) and in some ways, works faster than other services such as MapQuest. For instance, you can search for a relatively obscure place like Carlyle, Saskatchewan or Brora, Scotland and you are taken to a detailed street map for the entire region.

If you are looking for a broader overview of the area, you can just grab the map and scroll along a highway or the coast without having to click on navigation arrows as you do with MapQuest. Google has also integrated its satellite imaging service into Local. If you are looking at a specific map and would rather see a satellite image of the area, just click on "satellite".

Or if you would like to see the satellite image with a map overlay, you can see that too, by clicking on "hybrid"

Or if you would like to see the satellite image with a map overlay, you can see that too, by clicking on "hybrid". **Google Video lets you put your videos online Google Video was introduced in beta back in the spring of 2005, ostensibly to give video producers an outlet for their work. As Google says, "Whether you produce hundreds of titles a year or just a few, you can give your videos the recognition and visibility they deserve by promoting them on Google - for free.

Signing up for the Google Video Upload Program will connect your work with users who are most likely to want to view them." No doubt Google has something else in mind here too -- providing video-related services to generate revenue. The logical move is for Google to eventually build a large library of amateur and then commercially produced videos and moves that it can "rent" on a pay-per-view basis.

The company has already taken a step in this direction with its recent AOL alliance in which it committed to promoting AOL's video library. As John Battelle said in a ( http://turkiyespot.com/battellemedia.com/archives/001658.php) </a> Haziran 2004 Blog yazısı, "Bu, video dağıtımı ve oynatma için alternatif bir evrenin yayılmasına yardımcı olacak, duvarlı bahçe iş modelinden bağımsız olarak, videonun kilitlenmesi için bir çıkış için bir çıkışa sahip olacaklar ...Kablo ve stüdyo modellerinin hegemonyası.

" Ama başka olasılıklar da var

" Ama başka olasılıklar da var.Jon Udell'in dediği gibi ( http://turkiyespot.com/weblog.infoworld.com/udell/2005/12/06.html) </a> Blog yazısı, "daha büyük hedef, metin blogosofere işte gördüğümüz sosyal etkileri sesli ve paylaşılan bir şekilde ev sahipliği yapmak için metinsel blogosofere işte gördüğümüz sosyal etkileri getirmektir.Teklif ve bu değişikliği gerçekten görmek istiyorum.

" Google, oyuncu teknolojisini 2005 sonbaharında flaş olarak değiştirerek bu yönde bir hareket yaptı. Flash (FLV) için kodlama hala nispeten sınırlı olsa da, flash filmleri daha "bağlantı dostu" hale getirme yetenekleri diğer ana alternatiflerden (QuickTime, Windows Media ve Real) çok daha iyi. Başka bir deyişle, flash kullanarak sıcak bağlantılar ve diğer komut dosyaları video ve sese komut dosyası oluşturmak çok daha kolaydır, bu da web'den beklediğimiz geleneksel "etkileşimli" özelliklere çok daha uygun hale getirir.

Bu aynı zamanda reklamcılığın önceden var olan videolara entegrasyonu için daha fazla potansiyel sağlar.