Title: Buckling The Odds And Betting Wisely Word Count: 544 Summary: Online gambling has only been in existence since the mid-1990s, but has already managed to become a billion-dollar industry in terms of annual revenue. Given the fast pace of development of internet technologies and the growing competition among online cas, more and more marketing strategies are beginning to be adopted which used to be the sole preserve of land-based businesses. As far as roulette, the ‘king of the ca’ is concerned, online cas are using promotions... Keywords: gambling,betting,cards,cas Article Body: Online gambling has only been in existence since the mid-1990s, but has already managed to become a billion-dollar industry in terms of annual revenue. Given the fast pace of development of internet technologies and the growing competition among online cas, more and more marketing strategies are beginning to be adopted which used to be the sole preserve of land-based businesses. As far as roulette, the ‘king of the ca’ is concerned, online cas are using promotions, rebates, high payouts, special bonuses and many other features, because it is only through meeting customers’ high demands that an online roulette game can be successful in the UK. A pioneer in this area is Red Lounge ca, which is powered by Cantor Gaming and has recently enjoyed the status of being one of the most popular online cas for UK roulette. In order to keep pace with client tastes, the ca regularly launches various promotions and special features. In November, for instance, its customers can take advantage of the 15% daily rebate promotions, which allows players to get 15% of the amount they have lost over a particular day to be transferred back to their account at 9 p.m. London time. As online roulette games are among the undisputed favorites of Red Lounge customers, last month the online ca conducted a client survey among 110 UK clients in order to identify the features which were considered essential in the choice of a preferred online roulette game. 87% of the participants in the survey pointed out that big payouts were the most important thing which motivated them to choose a particular online roulette. For 70%, special and bonus features were essential, while 35% also highlighted fast gambling pace as a vital element. Last, but not least, game graphics and interface were mentioned by 42% of the surveyed customers. Blackjack remains a favourite game of many ca gamblers because it has continually adapted to the preferences of contemporary players throughout its long history. Accordingly, both online and land-based cas seek to tailor their Blackjack offerings to maximize appeal to their clientele. In this competition for gamblers’ attention, online cas have the advantage of lower operating costs and greater flexibility, which allows them to respond to market stimuli in a more agile fashion. The features usually considered essential for a successful online Blackjack game are generous promotion and bonus schemes, great variety, quick gaming pace, and, of course, great wins. These are usually highlighted by online cas as characteristics of Blackjack varieties, and usually googled by gamblers seeking for ca games available online. Player enjoyment is greatly enhanced by special promotions that reward loyalty and add value to their gaming. Red Lounge ca has launched a 15% daily rebate promotion in November to return 15% of clients’ losses each day. Player entitlements under this scheme are paid into their accounts by 9 p.m. London time the following day. The daily rebate promotion, the great Blackjack variety and the big payouts are delighting online gamblers right now. But what about the future – next year, next month, or even next week? What new features, services or promotions will players desire? We cannot know these things in advance, but the inherent agility of online cas like Red Lounge gives them a head start in the race to respond to customer needs.