Title: 
Do You Know Your Flock?

Word Count:
535

Summary:
Have you seen the mattress commercial with the little sheep that try to convince mattress buyers to buy their brand? The commercials crack me up every time I see it, and the image of those sheep came to mind recently as I was spending my morning time renewing my mind in The Word and was reading about God having appointed shepherds over His flock. He talked about how the shepherd was just thinking about himself and not taking care of his sheep. I then asked God to show me how ...


Keywords:
target market, niche market, marketing


Article Body:
Have you seen the mattress commercial with the little sheep that try to convince mattress buyers to buy their brand? The commercials crack me up every time I see it, and the image of those sheep came to mind recently as I was spending my morning time renewing my mind in The Word and was reading about God having appointed shepherds over His flock. He talked about how the shepherd was just thinking about himself and not taking care of his sheep. I then asked God to show me how this scripture pertains to me.

I realized in that moment a different way to think about my business. I am a shepherd and my job is to gather my flock. I have not been taking care of my flock. I had to stop and ask myself, “Do I know who my flock is? Do I know what my flock needs?” Whew! This was truly an eye-opening moment because I thought I had clearly identified my target market, but God was taking it to a higher level. It even prompted me to do a journal entry listing the needs of my flock. It became so wonderfully simple, my job is to gather my flock from all over the world and provide them with what they need to be successful as Christian entrepreneurs and visionaries.

As I thought about what I wanted to share this month, I wanted to share a piece of my breakthrough around knowing my flock and providing their needs. You are a Shepard. When you are a Shepard, your sheep recognize and respond to your voice and call. God has created you to oversee a flock that can only hear your voice. Who is your flock? Are they scattered all over the hillsides waiting for you to live your vision? Are they not being taken care of because you are in fear, or busy tending to the daily obligations that fill your calendar, but are not God’s purpose for you? 

I have an exercise for you (I did it and it WORKS!): Write out a list of who your flock. Who are your sheep? Who were you born to serve? What group of people is in your heart? Who comprises your target market?

Once you clearly identify and write down your flock, make a list of what your flock needs. That is what you need to get busy providing for your flock. Now. You see, now is your time. It is time for you to urgently bring forth God’s vision for your life and for you to prosper from your good works. Can you feel it? It’s been trying to get your attention. It’s time to respond bigger and bolder than you ever have before...

Even with my huge vision, this exercise opened up areas in which I needed to be taking my business that were further out in my business plan. It changed my priorities. And because I know it is of God, I know it will prosper and unfold in God’s perfection.

Try it! Let me know how it works for you. Your flock is waiting for you. Let them hear your call.

With Love, Ericka