Title: Travel Incentives: Not Just For Travel Related Companies Word Count: 734 Summary: Travel incentives, such as vacation certificates, are a great way to help you improve your business. They have been known to help business owners improve their customer and client counts, which, in turn, helps to improve profits. As nice as travel incentives, such as vacation certificates, are not all business owners take advantage of them. One of the reasons for that is because of a common misconception. For more information on that misconception, you will want to continue r... Keywords: travel incentives,vacation certificates,reward programs,incentives,marketing promotions,marketing Article Body: Travel incentives, such as vacation certificates, are a great way to help you improve your business. They have been known to help business owners improve their customer and client counts, which, in turn, helps to improve profits. As nice as travel incentives, such as vacation certificates, are not all business owners take advantage of them. One of the reasons for that is because of a common misconception. For more information on that misconception, you will want to continue reading on. The most common misconception that is associated with travel incentives, such as vacation certificates, when used in reward programs, is that of association. Unfortunately, many believe that travel incentives, such as vacation certificates, are only ideal for businesses that deal with travel in one way or another, like a travel agency. While this can be true in some instances, you will not want to limit yourself or believe in this common misconception. By incorporating travel incentives, such as vacation certificates, into your company’s reward programs, you may be able to see success and possibly even right away. If you are looking to use travel incentives, like vacation certificates to your advantage, you will want to first familiarize yourself with reward programs. Reward programs, as you likely already know, come in a number of different formats. The two most popular types of reward programs available are those of new customer rewards and loyalty rewards. Loyalty reward programs are programs that reward your customers with incentives, like travel incentives, for being a returning customer. On the other hand, new customer rewards are reward programs where you offer incentives to all new customers in the promotional period. Whether you run a car dealership or a tax preparation service, you can benefit from offering your customer travel incentives. Once you have decided which type of reward program you would like to offer, you will want to decide which type of travel incentives you would like to offer. This is a factor that many business owners, especially those just getting started with reward programs and promotional gifts do not take into consideration. You need to remember that travel incentives come in a number of different formats. For example, you can offer your customers travel incentives that include vacation resort discounts, cruise ship vouchers, airline vouchers, and so forth. When you sit down and examine your options, you will find that they are literally endless. When deciding which travel incentives you want to extend down to your new customers, returning customers, or both, you will want to keep your customers in mind or your targeted market. This is important, as it may enable you to choose travel incentives that will attract new and returning customers. The best way to go about doing so is to use your best judgment. For instance, a hundred dollar vacation resort discount may sound appealing, but it may not be as appealing as a reservation aboard a cruise ship. With that in mind, you need to proceed with caution and keep your products or services in mind, as you do not want to reward a customer with a free cruise just for buying a new blouse at one of your retail stores. Once you have decided which type of travel incentives you would like your company’s reward programs to include, you may want to start purchasing your incentives to start handing down to your clients and customers right away. While this is more than possible to do, you may want to take the time to examine promotional gift companies. These are companies that specialize in reward programs and the promotional gifts that are commonly associated with them. Doing business with a business that specializes in reward programs and promotional gifts is a great way to gain access to affordable travel incentives, like vacation certificates. Although offering travel incentives as part of a reward program may seem like an overwhelming process, it doesn’t have to be. There is assistance out there. That assistance can from a promotional ad agency, who would most likely handle every aspect of your reward program for you, or from a promotional gift company, which can provide you with the travel incentives of your choice. As outlined above, travel incentives are a great way to improve your business profits, as they tend to increase a business’s customer count. By offering quality travel incentives, that business may be yours.